I freelance writing content for SEO purposes and I run into this a lot. While there are things you can do to make your content rank better (clear headlines, lots of detail, a specific idea who you’re writing for, taking advantage of keywords, etc) people are always trying to hack the system. They think there’s a big trick to ranking well, but they lose sight of the fact that Google’s whole objective is to find the best quality content and put that at the top of rankings. Expertise and effort will always outweigh trickiness.
Google is happy when it’s helping people find what they’re actually looking for. It’s as simple as that. If you can be what they’re looking for, then you’re golden.