Reunification Palace in Ho Chi Minh City. PHOTO: Sarah Lofgren

My Adventures With A Headline Analyzer

OMG, Someone Hold Me, Please

Sarah Lofgren
4 min readFeb 19, 2018

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You’re probably aware that headlines hold a lot of power in the world of Medium and the greater web. A good headline means more reads and a poopy headline means that all your hard work was meaningless and you should stick to making burgers, or painting nails, or stress eating, or whatever it is you’re good at.

Headlines have always been a little tricky for me. My first inclination is normally to go subtle, then let the hilarity unfold in the content. This is a stupid approach and you’re allowed to feel smarter than me.

So, I’ve started running my headlines through a Headline Analyzer and the results are… interesting.

I was working on a piece for the Writer’s Cooperative February Challenge and it seemed as good a time as any to up my title game. So, I entered the first headline that came into my head:

“A Desperate Love Letter to 80s Dancewear”

I thought the word “Desperate” might make it kinda catchy, but the headline analyser informed me that my title only earned a 66.

Generic? Should I be insulted by that?

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